dearJulius.com Write For Us

Analysis: Few people buy things via Alexa

SHARE:

© AP Photo/Elaine Thompson, File

By Devin Coldewey, TechCrunch

Some numbers published in a report from The Information reveal that very few owners of Alexa-powered devices use them for shopping.
[post_ads_2]
Of about 50 million Alexa users, only about 100,000 reportedly bought something via voice interface more than once. It's not exactly surprising, but it may still harm the narrative of of conversational commerce that Amazon and others are trying to advance.

The Amazon Echo and its brethren are mostly used for the expected everyday purposes of listening to music, asking what the weather will be like tomorrow, and setting timers. All of these things are obviously things that phones do as well, but there's something to be said for having a stationary hub for the more domestic tasks.

But part of the expectation of seeding the home with these devices has been that users would also make purchases using them: "Alexa, order more Oreos," or "Alexa, buy a pair of Bose noise-cancelling headphones." This always seemed rather odd, since people tend to want to look at items before buying them, to check reviews, to shop around for better prices, and so on. Who would just buy something by telling their Echo that they want to?

Hardly anyone, it seems. That said, it would be a bit disingenuous to pretend that conversational commerce is anything other than one point in a litany of proposed uses for the likes of Alexa, running the gamut of credibility.

As a hub for increasingly common smart home devices, Alexa is a great choice and a common one. And although groceries and impulse purchases may not be something people do via voice, an Echo is a great seller of subscriptions like Spotify and Audible, not to mention future possibilities from queries like "Alexa, call me a plumber." And of course there's the whole behind-the-scenes industry of ads, promotions, and clever use of voice data.
[post_ads_2]
Why would anyone use these devices to shop with? It's like using a laptop as a hammer. Possible, but not recommended. The other stat The Information mentions is that a million people have tried buying stuff but only that 100,000 continued. It may be that this side of e-commerce is merely not "mature," that catch-all term that could mean so many things. But it may also just be that it's not something people want to do.

COMMENTS



Note: If you think this story need more information or correction, feel free to comment below your opinion and reaction.
Like & Follow to Stay Updated ...

Name

AI,3,Amazon,1,Apple,5,Emoji,1,Facebook,17,Games,35,Google,7,Instagram,6,Science,205,Security,4,Social Media,24,Tech,242,Technology,1338,Tesla,5,Twitter,4,
ltr
item
Technology - U.S. Daily News: Analysis: Few people buy things via Alexa
Analysis: Few people buy things via Alexa
https://1.bp.blogspot.com/-wibC-d2V_4I/W2qCJM7qm3I/AAAAAAAAZVU/4Nz4qWZpCT06VX4Gte6eA-CxyIQwc17YgCLcBGAs/s1600/1.jpg
https://1.bp.blogspot.com/-wibC-d2V_4I/W2qCJM7qm3I/AAAAAAAAZVU/4Nz4qWZpCT06VX4Gte6eA-CxyIQwc17YgCLcBGAs/s72-c/1.jpg
Technology - U.S. Daily News
https://tech.dailynews.us.com/2018/08/analysis-few-people-buy-things-via-alexa.html
https://tech.dailynews.us.com/
https://tech.dailynews.us.com/
https://tech.dailynews.us.com/2018/08/analysis-few-people-buy-things-via-alexa.html
true
4191228214535516123
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy